On the occasion of the Milan Design Week 2024 Inaugurate the new Arrital Showcase in Corso Europa 22, in the suggestive setting of San Babila Square, with the concept 'Cultivate Connections, Cultivate Flavours', a sensory experience to discover the philosophy of the kitchen brand. The new exhibition space designed by AMDL CIRCLE is located inside a building designed in the 1950s by Vico Magistretti. The project concept focuses on dynamic identity and sensory experience, creating a transformable stage that cultivates connections and flavors.
This space is not just a showroom, but a multifunctional ecosystem designed to promote socialization, collaboration and the sharing of ideas. The space houses reception, showcooking area, exhibition spaces, offices, meeting rooms and even a podium for events. The suspended vegetable garden in constant transformation, the vibrant “Rosso Vico” of the internal staircase and the materiality of the tile, aluminum and wood, create a welcoming and enveloping atmosphere, which invites you to explore and experiment.
A transformable stage that cultivates connections and flavors: the kitchen becomes the focus of the project, generating a changing and welcoming space that promotes sharing and conviviality.
In this space, Gelosa is present with Gelosa.studio, the main reference for product design and consulting activities, with more than 100 years of experience in the world of furniture.
